advergirl

Is golfing really this big of a deal?

Or, what about running? All these overwrought sports ads - like you're some sort of storybook heroine, victor, champion just for running around the block or hacking out of the sand trap. Do recreational athletes really identify this strongly with their hobbies? Maybe so...

(This post is in honor of my first golf lesson. Which, actually went pretty well.)

Agency: NYCA
Client: TaylorMade

An ad Chicago would love

Opodo, an online travel company, promoted their getaways with heat emitting citylights at transit stations. (Note the snow melting away underneath.) As someone who cowered under the CTA-provided heat lamps, waiting for a late train, three stories in the air, in January, I've gotta say - that's one damn compelling ad.

Credit: Leagas Delaney, Hamburg
Found at: Ads of the World

The promise of never getting lost

Smart strategy - clearly an emotional appeal, but the tagline reads as an almost intellectual choice. Should result in a confident buyer. Nice quick read while still having some depth to it.

Agency: Publicis Frankfurt

History Channel editors

Most of you have probably already seen these (I'm a little behind this week), but still, I had to add these to my collection. Found at Ad Arena, these 2005 Clio winners have great stopping power.

Agency: DDB New Zealand, Auckland

 

Stretch your legs in middle class

Interesting new print campaign from United Airlines promoting their more spacious Economy Plus cabin. I really like the art direction - nice to see something a little more playful in a campaign that many would execute with stocky-looking photos of cramped and cranky business men.

Still, there seems to be something missing? Is the only advantage more leg room? Maybe that is compelling enough to buy a higher-priced ticket. For me, I'd rather just have the assurance that a giant human wouldn't sit next to me and spill his girth over my arm rest and into my seat just because I'm smaller than he is. I think I want a plane divided into clever cubicles.

Oh, and, one other thing, in jest or not, can we please do our part as good citizens of the world and never, never use the phrase "out of the box" in ad copy again?? Please?

Agency: Fallon

"Buenos Aires Zoo: Get much more for much less."

This should have been the new advertisement for AAA (slightly different wildlife, of course) - how did the zoo beat us to it??

Agency: Saatchi & Saatchi
Via: Ad Arena

"All they want is to have someone nearby"

"Adopt an animal from the streets"

Agency: DPZ
See more at Houtlust

"Not only the panda needs protection"

World Wildlife Fund must be a great client. Their ads are often so arresting. Very creative approaches - not always just the snuggly heartrending fuzzy animal.

These beautiful ads are from TBWA (pre-Life Takes Visa campaign!) back in 2004.

Found at: Creative Brain

"Comfortable shoes you'd actually be caught dead in"

Just a really good concept from an agency that demonstrates an excellent understanding of their client and their customer. I laughed. I critiqued the shoes. I looked up the store address. Success.





Client:O&i Shoes
Agency: Euro RSCG

The great page part

Nice buy. Left page was printed on matte, right page was printed on glossy.

Hed: "Without Sunsilk conditioner, you're only doing half the job"

Agency: JWT

Found at: Ads of the World