What should the new innovation chief at Pfizer focus on? Seriously, he wants to know.

Joe Shields, Director of Worldwide Innovation at Pfizer, came to ePatient 2010 to ask for our crowdsourced help. He's starting a new job on Monday where his chief responsibility will be to recast his company's role in healthcare. He knows that truly advocating for the patient is different from marketing to them. And, he knows he wants those patients at the center.

But, where to focus?
What are the key questions in eHealth?
Who should he talk to?

Joe really wants answers. If you've got one - finish the following sentence and email it to Joe.Shields @ Pfizer [dot] com

In the next six months, Joe should focus on ________________.

He's pledged to read all the emails. So start typing.