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    December 03, 2009



    I think the new generation of grandparents is changing habits dramatically.

    For instance this blog - Baby Boomer Grandparents: Good Bye Nana & Papa, Hello Avatars « http://bit.ly/brPufH - really points out the new face of grandparents.

    They do use social media and they are hearing the message, so their buying habits are being directly influenced by the internet.

    Cory Grassell

    Could this also shape how purchasing decisions are made, in terms of consumer behavior and media usage? Grandparents aren't likely to turn to social media or even the Internet. In fact, research suggests that this generation refers mostly to print ads like Yellow Pages.

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