Tweet. Tweet.

    follow me on Twitter

    « The Media Crisis, Part 2: Publishers and Creators (working for scratch) | Main | The Media Crisis, Part 4: Consumers (will people buy their eyeballs back?) »

    September 28, 2009


    Marcus Osborne


    I like your blog.

    American enterprises, like those in Europe and here in Asia need to understand that the old mass economy model of attempting to position a product in the cluttered mind of the consumer via TV slots that are invasive and increasingly repetitive (read more on the end of positioning here http://brandconsultantasia.wordpress.com/2009/06/05/is-it-time-to-put-positioning-to-bed/) and can be ignored at the press of a remote control button, is not the way forward.

    Consumers are now creating communities, Seth Godin calls them tribes, where they all congregrate and talk about specific issues. Brands need to investigate these communities further and develop content that resonates with these communities and offer value to them.

    This model will not be driven by the ad agencies, but by the companies themselves.

    Once these companies do this, they will become part of the conversation.

    Verify your Comment

    Previewing your Comment

    This is only a preview. Your comment has not yet been posted.

    Your comment could not be posted. Error type:
    Your comment has been posted. Post another comment

    The letters and numbers you entered did not match the image. Please try again.

    As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

    Having trouble reading this image? View an alternate.


    Post a comment

    Your Information

    (Name and email address are required. Email address will not be displayed with the comment.)


    Your email address:

    Powered by FeedBlitz

    Look for me here, too

    AddThis Social Bookmark Button
    Blog powered by Typepad
    Member since 03/2004