Still looking for that perfect present? Here are a few ideas that show off your advertising pride:
- Have a fuzzy man in your life? Consider a Norelco Bodygroom. Its $10 million category is the crown jewel of advertising; the pinnacle of social media. It all started with a saucy little microsite called ShaveEverywhere.com that promised an extra "optical inch" for below the neck shaving. 60% of buyers credited the site directly for their purchase. And, three competitors launched similar products in the first year. All from a microsite??? Whoa. And, Armano says we shouldn't even sell those things anymore.
- If you're spending the big bucks, a Bravia TV is definitely the way to go. Remember the "balls" spot from back in 2006? That cinematic celebration of color was just the first in a series of Bravia advertising productions that are nothing short of epic. Right now, in northern Italy, the creative team is hard at work again, building a giant zoetrope (a device invented in the 19th century to create short ‘films’ from a series of static images) to make the next spot. Really? I swear, Fallon can sell anything.
Looking for something simple for someone who likes to laugh? I've got just the thing. Long before Hugh MacLeod's sardonic scribbles started appearing in every single conference PowerPoint deck, Tom Fishburne began syndicating Brand Camp cartoons from his cubicle deep inside P&G. The comics were passed on to frustrated co-workers whose laughter helped the enterprise grow. Today, Fishburne's cartoons are known the world over for their incredibly true and laugh-out-loud funny portrayal of life on the frontlines of advertising.
So, what better gift than a big fat book of them? This One TIme at Brand Camp includes over 100 cheeky marketing cartoons from 2005 to 2008, complete with liner notes on each one, and a forward by Jackie Huba, co-author of Creating Customer Evangelists. Click the book cover to buy.- Something more professional, maybe? At attache? A leather portfolio? A kitten-filled calendar? Whatever it is, buy it at Office Max. I know you've made at least one JibJab-powered version of you, your pets or your coworkers rocking out as elves in the last three long years of the Elf Yourself promotion. Come on, give a little something back for all that holiday glee.
Shopping for a bride? A home owner? A college student? There's only one way to go: The Bed Bath & Beyond gift certificate. Why? Because Adverboyfriend works on the account, of course. (Come on, it's the holidays in a recession. What's wrong with a little girlfriend-based promotion?)
Just one question: how to add your blog into my rrs reader, thanks so much.
Posted by: Just one question: how to add your blog into my rrs reader, thanks so much. | January 08, 2010 at 02:03 AM
DF - If you really want some "modern" office supplies or furniture. try a maker called Zuo Modern. They have some amazing office stuff.
Posted by: Marcus | January 30, 2009 at 02:46 PM
she loved the bed bath & beyond gift card.. thanks!
Posted by: sam | December 27, 2008 at 05:58 PM
oof. office max not only rates in the top 5 of awful customer service. but they seem to sell absolutely nothing of use to a modern 'office'.
Posted by: df | December 23, 2008 at 10:31 AM