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    « Social manifesto - How companies are using social media. Part 3 of 4 | Main | PRSA: The Biggest Influencers You Don't Know »

    November 13, 2008



    Love this series. Weve been using social media very successfully at BreakingPoint for months now and are really seeing a dramatic correlation between social media activity, web visits and unsolicited leads. Theres a great post on ZDNet that details the results at http://blogs.zdnet.com/feeds/?p=321page=2

    Bull's Eye

    Great series! I especially liked the effort to put the examples aside the theory. Thanks for sharing!


    I havent been too active on my facebook account, and I was unaware of these case study. Great work by FedEx, and thank you for breaking it down!

    John Kiker


    Thanks so much for putting this together. What I love most about social media is the affordability. The only cost of entry is a an idea thats relevant to your brand that end users care about. With all of the belt tightening going on, it should be music to many marketers ear (once they understand what social media is all about).

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