A quote worthy of its own post

From a great Wall Street Journal article about job swaps between Google and P&G and the digital struggles of a consumer product company:

"The worst answer you can hear from an agency is, 'Don't worry, we have a group to handle interactive,' said David Bell, a Google consultant, during a session with some P&G job-swappers at Google's New York office. 'Interactive isn't a group, it's everybody's job,' said Mr. Bell, who himself formerly headed Interpublic Group, a major advertising-business holding company."

The article is subscribers only (but well-worth finding a friend with a login to download):
A New Odd Couple: Google, P&G Swap Workers to Spur Innovation

Comments

[Dirk Singer]

Hear, hear - thats exactly why we got rid of a separate brand name for emerging media work, as it should absolutely be core to all agency processes

[Andrea Hill]

Found a link (from @cbarcelona): http://tinyurl.com/57hs3f

[Andrea Hill]

Thats funny: I am my own group at my current agency (Social Media and Interactive Technology). However, its part of my job to foster and develop that perspective throughout the organization.