Dogears: Good stuff I pre-read for my favorite readers

• In my continuing search for a responsive brand illustration that does not include Jeff Jarvis, I give you Francois Gossieaux and Lenovo. Ok, not quite the same ring as Jarvis and Dell, but I think it's worth working with...


• Why you shouldn't be afraid of customer reviews. Joshua Porter tackles all the C-suite objections head on.


• Dangers and opportunities of the crowdsourced company. Making me remember how much I miss F*ucked company, Jeremiah Owyang digs deep on humans talking about unmentionables ... salary, process, internal memos, etc.


• New-to-me blog I dig. Alcone's Consumer Lab. Basically the flash card version of blog posting. Nice, digestible little blurbs of ideas and inspiration.


• All that's new is Google. Google merges online analytics with TV measurement (how effective are your broadcast campaigns)? And provides totally free 411 service. And free Wikis. And, gloriously, Streetview is now live in Columbus. Not too much word on the new Google phone yet, but might be worth holding off on the iPhone for...


• If you're up for a little spec marketing, Innocentive has a few video and messaging challenges in their Business and Enterprise section.


• And because we all have jobs and lives away from them - dig this great piece in Sunday's New York Times: When Mom and Dad Share It All. How do you truly split domestic duties? Spouses who are determined to adhere to “equally shared parenting” do it minute by minute.

Comments

[Romain]

Thanks for sharing. The link to Francois Gossieux story is more valuable to me than the one of Jeff Jarvis (not sure I want to frighten my client that much) but I would prefer to take the example of Zappos customer service that show well what company can obtain being human and taking care of their customers http://tinyurl.com/6czl8b

Regarding Innocentive (which I did not know - thanks for the link again), it seems like a Social game for Marketing/ communication "geek" who want to play to some kind of "casual" account planning solving game.

[francois gossieaux]

What do you mean not exactly the same ring as Jarvis and Dell? I think it rings better - more exotic :)

Just kidding - thanks for continuing the conversation. I have had my share of bad experiences with PC makers and it was great to see this story end well.

Francois