It should always be...

This EASY to use a press room:

The media room for Andy Beal's Radically Transparent offers enough content to power six news articles, four custom reviews, a buying decision and an ongoing relationship.

All in one place. All super easy to navigate.

This FUN to watch a branded video:

AKQA and Cake really fundamentally get it. It being social media and brands. You have to be able to take liberties - with yourself, your culture and your customers. You have to be able to delight and entertain and be completely different than a 30 second spot.

Little escapes the snark of this video from Pot Noodle. A piece that 200,000 people have already watched this month.

This PERSONAL to watch a recruitment video:

When Molly posted this video on Twitter, I had to ask her if it was sanctioned or organic ... the very simple delivery is so brimming with personality and conversation that I couldn't imagine it making it through any agency's self-marketing process.

But, somehow it did.

And, the simplicity of it - from an agency that COULD do anything - might just make it even more compelling.

This SIMPLE to share information:

Speaking of Twitter, I've been logged on for the past two days reading some of your favorite bloggers cover Ad Age's Digital Marketing summit in real time.

The posts include verbatims, analysis and a little argument. It's addictive.

This OPTIMISTIC to profile an audience:

After it sat for months on my teetering bedside stack of good intentions, I've finally picked up RenGen and dug in. Definitely my favorite industry book of this year... as much for its optimism as its smarts and illustrative examples.

Martin connects the dots from our creative and intellectual selves to a theory of renaissance that will define a generation.

Comments

[Shane]

You type good.

[Patricia Martin]

Glad you enjoyed reading RenGen. When I did the research for the book, it seemed as if it would take five or six years for the renaissance generation to gather steam. Now, the political campaigns have accelerated that timetable. It appears that younger RenGen are raising their voices sooner and louder to bring about a new era. It's fascinating to watch it unfold so swiftly.
Thanks for your commentary.
Patricia

[Neil]

Glad you liked the Pot Noodle viral. We'll make sure you get other stuff we work on where relevant in future.

Neil

[Andy Beal]

I'm glad you liked our media room. In Radically Transparent, we stress the importance of a good press room--so we have to practice what we preach. :-)

@Pat - I don't think it matters much with a media room. If the link opens up an image, you might consider having that open in a new window, but it's not a big deal.

[pat smith]

Andy Beal: that is a handy newsroom. Next time I need to help a client set up a newsroom this will be a model. Helps they have a lot to share. Only 1 question, what's the general opinion on whether to open a new page/tab for links? Personally, I like links to open in a new tab.

Pot Noodle: not that impressed, and not just because Honda's Cog ad. Maybe Rube Goldberg doesn't turn me on.

Resource Interactive: Boooo. I can't even remember all the lame attempts at sounding cool/current in that. Do you believe Oprah is changing the world? Maybe she is, but for the better? Green is the new black? Way to take a bold stand there. Offline has had it's day, but it's a good idea to write a book every few years. Their associates should be shareholders in their client companies. Hold up, that's a new paradigm (say it paradig-m). Damn, I remembered more than I expected.

Twitter: I can see how it might be handy as an extension of an event. In general I get the feeling it's a giant waste of time. But then again, so are most blogs (present company excepted).

RenGen: have not read so not qualified in the least to say anything.

Sorry about all that, I really am. The Interactive for AEs thing was really cool.