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    February 20, 2008



    That's really interesting - I assume these are sponsorship bumpers rather than spot advertising?

    In the UK we currently (but not for much longer) have much more stringent product placement regulations. For instance, Maybelline could have the same creatives but there is no way they could install their brands within the programme itself.

    Personally - I can see it working. There doesn't seem to be much difference to a magazine feature. The main issue is how well (potential) consumers recall the information.


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