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    « New business cards and a better embarrassing moment | Main | Avoiding Purple Gorillas: 5 Principles of Installation Advertising »

    January 22, 2008

    Comments

    Waldo

    Couldn't be too hard to put that slogan in a title tag and build a few targeted links.

    Citi's best bet... put the commercial on YouTube and build a few targeted links to it.

    - w

    Andy Didyk

    Well said. And the best part is, it's not so much a "Cautionary Tale" for agencies as it is an opportunity to add to an agency's bottom line while providing value to the client. This is a timely suggestion for us and I'll be sure to try this angle at my next pitch. Thanks!

    Shana Ray

    Your trackback url doesn't seem to be working.

    Shana Ray

    Such a simple yet great idea. Thank you.

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