"I don't have to grow up" - gen

For every thoughtful discussion I've had about the cultural consumer, the green citizen, the attention economy, I've had a party / conversation / meeting completely derailed by a group of mainstream 30-somethings playing or talking-about-playing video games. Even as I type this, my copy of RenGen is sitting under my PS3 controller on the coffee table.

We - the fabled, if aging GenXers - are a damn playful bunch. Our marathons are as likely to be a Saturday of Project Runway reruns as 20-sweaty miles across the city. We've passed on scrapbooks for passing around digital cameras packed with thousands of hammed-up snaps. We can cook but would rather collect memories of childhood munchies - from an EasyBake oven to the Snoopy Sno Cone machine complete with grape syrup.

So, if I can put down my classic wooden yo-yo for just a minute, I'd like to congratulate three advertisers for really getting the spirit of grown-up play:

#1 Dominos pizza for the inventiveness of friends
#2 Toyota Tacoma for the joy of the game
#3 Tostitos for the creativity in every roll of duct tape (and best random :5 seconds of moose)

Here are the smile-out-loud spots:

Comments

[Patricia Martin]

Hey, Advergirl-
So glad your copy of RenGen is where you can reach it! Love your blog for its wit and energy.
Patricia Martin
author, RenGen: Renaissance Generation--Rise of the Cultural Consumer and What it Means to Your Business