Your brand personality

Ok, yonder readers, time to prove out just who are the marketing geekiest among us.

Have you ever thought about what your personal brand personality might be? That one thing that unites all your disparate - work, family, friends - selves by a common thread? A subtle elevation of the common to a unifying spirit. That thing that sets you apart.

Last month, I met this amazing woman who said her's was 'scrappy.'

Do you love that? At once competitive and practical. Bootstraps and game-changing ideas all in one.

Sadly, I believe mine is 'resourceful.' Not much romance in that. All practical, little passion. But, I'd like it to be 'curious.'

And, that my friends, is why I win this geek off. Not only do I have a personal brand, I also have personal brand envy.

Leave yours in the comments...

Comments

[Design Dyke]

In a course I took recently, we had to come up with 3 words that described us... then whittle it down to one. Mine is 'stargazer' - I like to travel and explore both literally and metaphorically and this word seemed to encompass all that. Great blog! xxDD

[Lea]

:) Well, apparently, I'm "sassy."

A while back, I wrote a series called The Art of Self-Branding -- http://www.artofselfbranding.com/ -- and I suggested people pretend to be amnesiacs and go through a word-association game with their friends, colleagues, family, and strangers.

It might be a good exercise to go through to get a more "accurate" personality, versus what you WANT to be or what you THINK you are.

[daily biz]

On strategy while trying all too hard to be funny.

And funny in one of those borderline ridiculous ways...I secretly wish I was Owen Wilson. Nose and all.

[Scott P. DeMenter]

Devilishly handsome.

or

Eggselent spellr.

Though my wife would say spectacular jackass.

[DavidGriner]

Irreverently informative.

or

Indecisively analytical.

But that last one is far less marketable.