Great find by Adverbox this morning ...
Love this Snickers ad both for its really fun, environmental visual and because (YAY!) this campaign is the first in a long time by Snickers that hasn't targeted me (!): toiling office worker likely to be run-down by mid-day and easily romanced into an ill-advised purchase at the vending machine...
Agency: Impact BBDO
Ahh I like this Ad!
It's perfect for the target they're going towards. How many of us, in our schooling years, did hundreds and hundreds of this kind of drawings while being lectured on some boring subject?
Seems like they did their 'homework' and got into researching kids before just putting some weird ad out there.
Great,
Ron E.
http://brandcurve.com
Posted by: Ron E. | April 11, 2007 at 10:33 PM
history repeats itself. especially amongst copycats
Posted by: MediaBoy | February 28, 2007 at 10:20 PM
saw the same idea 8 years ago for cheap telephone rates - non stop doodling. was cool back than ;)
Posted by: Don Matterhorn | February 28, 2007 at 08:16 AM
www.adverland.co.uk - maybe biggest online ad archive - welcome!
Posted by: Georgy Bezborodov | December 14, 2006 at 01:56 PM
is it from Impact BBDO Beirut or Dubai?
Nowadays drawings in advertising seem to be a very much followed trend. Check Suzuki swift campaign or some of Nike ads, EMI, Converse & plenty more...Art & Advertising a awesome mix....
Posted by: gaya | November 22, 2006 at 10:11 AM