Here's a conference call exercise. See how few words you have to change in a Willie Nelson song to take out the cowboy and put in the beleagured ad guy. Here's my take on "Mama don't let your babies grow up to be cowboys"
Mama don't let your babies grow up to be ad guys
Don’t let ‘em write snappy headlines and client suck up
Make 'em be doctors and lawyers and such
Mama don't let your babies grow up to be ad guys
They'll never come home when they’re in the zone
Even when they’re really drunk
Ad guys ain't easy to love and they're harder to scold
And they'd rather give you a free sample then diamonds or gold
Logo-ed tshirts and old faded khaki’s each night begins a new day
And if you don't understand him and he don't get fired young
He'll probably just fade away
Mama don't let your babies grow up to be ad guys
Don’t let ‘em write snappy headlines and client suck up
Make 'em be doctors and lawyers and such
Mama don't let your babies grow up to be ad guys
They'll never come home when they’re in the zone
Even when they’re really drunk
Ad guys like smokey bars and pizza delivered
White paper, Addys and little criticism
And them that don't know him won't like him
And them that do sometimes won't know how to take him
He ain't wrong he's the creative guy
But his pride won't let him do things the client says are
right
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