Hey, speaking of the agency I love to hate, check out the new Sprite packaging featured at Goodness:
It's pretty reminiscent of skydiving art. Which, I like. But the attached campaign just makes me feel old. Which is probably smart - after all, (1) I am old and (2) I'm not on that side of the industry, but, I'm guessing - based in no small part on the mania of NASCAR drivers - a person's soda preference is pretty well ingrained by the time we're, oh, 20.
Have you seen those NASCAR guys (hey, I have a client who sponsors a car - it was due diligence. And, anyway, vineyards are sponsoring those redneck racers now - so, stop judging me)? They pimp their soda like they're getting paid by the bottle sold. Or, more than that, like they have a personal vendetta against their sponsor's fizzy foe. In no other sport (hey, don't start - ) could an advertiser get away with that ...
(I went on the tangent to avoid closing this post with a compliment to CB&P. You know it's true!)
I Like The before sprite can. the new can is ugly i wish they would go back to the old one
Posted by: jesse Phipps | May 17, 2008 at 03:08 PM
I hate their new logo- what does a football have to do with soda?
Posted by: JJ Daddy-O | September 19, 2006 at 04:17 PM
I think you like like them.
Posted by: Clay Parker Jones | July 11, 2006 at 03:00 PM
The silver top and bottom speak of cool refreshment better than the old can, but the new logo is an abomination. It's yin-yang - it's Pepsi. It's crude - it's BEVELED!
But guess what? It will look oh-so-cool on the hood of some car as it streaks around the track at Daytona.
Posted by: Radio Free Babylon | July 11, 2006 at 09:51 AM