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    « This guy worked at an ad agency?!? | Main | Getting Old is Freedom »

    July 13, 2006

    Comments

    nina

    thank you so much. i'm doing a marketing assignment on hp and need to analyze their tv-ads and their campaign in general, and this site helped me a lot. thanx again

    MC

    what i luv:

    -the focus is on the product, it's speeds and feeds in layman's terms
    -CG at it's best. if you're not a geek for this, you really wouldn't even notice it which is a good thing
    -catchy headline....recall and connect is definitely a plus
    -great concept, great possibilities for sustainability


    possible downfalls:

    -if you're not watching it, the music bed is very apple-esque...you won't realize it's HP until the very end
    -not a big fan of the hand...not sure how it really relates to the campaing.. the font i get, the hand...not sure

    HP- Personal again?

    you should check out this article. it tells you the truth behind the HP - Personal again campaign

    http://www.marketinglocus.com/home/blog.php?id=3

    Carol

    Who is that in the most recent spot????

    The first guy is a college student, the second is JayZee and who is the 3rd? Is he a rapper?

    Kris

    This is beginning to happen in the tech sector. Brands are beginning to realise that commoditised, speeds and feeds based marketing only gets you into a price war. Intel have moved away from talking about processor speeds in favour of Centrino and Viiv etc – you now have to look hard to find out how fast the processor you’re buying is! And now HP is doing the same. They’re simply moving the fight away from Dells price based comfort zone. HP is, after all the worlds biggest shipper of PCs (though most people think its Dell) so if anyone can use this approach they can… Like or loath the approach I think it’s based on sound logic and is probably long overdue. And if you look at the numbers it seems to be working.

    Adgeek

    It's deffinitely a step in the right direction for HP, stepping out of Dell's "Speeds & Feeds" marketing approach. They've even put a feature on hp.com/personal where you can create your own version of these ads, which is fairly cool.

    Pat Smith

    I like the spots, but I wasn't a big fan of those image frame spots HP did a while ago. This is just an evolution of those.

    Matt

    yeah looks cool and stylish but it's like, huh? also since when did creative people use pc's.

    sam

    I hate to be a spelling nazi, but the MAC thing drives me crazy.

    Mac/Macintosh = personal computer
    MAC = media access control (address)

    Both are computer terms, and they mean completely different things.

    But the point about the ads was 100% on: it seems like an attempt to give HP some of the emotion Apple evokes. US PC manufacturers are in a difficult spot right now -- squeezed on the low end by Lenovo and on the high end by Apple. I wouldn't be surprised to see Dell try something like this in the near future.

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