Overview

Tweet. Tweet.

    follow me on Twitter

    « 2006: The Year of the Poster Campaign | Main | Relieving Children's Pain »

    June 24, 2006

    Comments

    bheindl

    Yes, Bob, it is. I don't post often on blogs, and I've been reading your posts over at ernie's blog over the past year or two. Private line me when you get a chance...

    Bob

    Brent, is that you?

    Tom Leach

    Love this post's headline ... Hey, wait a minute! I think I work at that place.

    Leigh

    Oh, I know, I know. Don't be offended - just poking fun at the competition. Trust me, my ad life is far from glamorous or highly challenging most days.

    bheindl

    For argument's sake, if your product has the same exact value proposition as hundreds of others (you hurt, we make you stop hurting), AND you have the added hurdles of legal, medical, regulatory and FDA approval over every word you write, could it be that creating stand-out, memorable advertising for a pharma client is actually quite challenging?

    Not to single any one agency/client/etc out, but it seems that doing great work for a pharma company is a helluva lot more difficult than slapping an athletic apparel maker's logo onto a photo of the next big NBA rookie sensation and calling it a concept.

    (And yes, I'm a pharma writer. Or, more precisely, a writer with consumer background on "normal" clients who is just now working his first pharma job.)

    --b

    The comments to this entry are closed.

    Subscribe

    Your email address:


    Powered by FeedBlitz

    Look for me here, too

    AddThis Social Bookmark Button
    Blog powered by Typepad
    Member since 03/2004