All the advertising leaders seem to be on the street this year. Although I still think the Support the Homeless Campaign was the most socially responsible and moving, this campaign for Amnesty International by Walker is surely the best executed. Each image is tied perfectly into its environment - and, amazingly, there are over 200 executions - all completed within a month. (Someone has a bitter and exhausted Photoshop guru on staff).
The only thing I wonder about this and many other Amnesty campaigns is if the brutal images are so divorced from our average experiences that we can't relate to them - that they seem as unreal as a movie. If for all the directness of this campaign, it loses its impact in its foreignness. In this case, I guess the background is meant to be the point of accessibility, but it still seems hard...
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