Pheedo launched a study into the effectiveness of RSS inline and stand-alone ads and ended up finding out something much more telling:
- 90% of RSS users say they don't leave the aggregator environment when the are reading feeds
- Summary and full-text feeds have very similar average CTRs, at 12 and 10 percent respectively
- Yet, a whopping 84 percent of publishers opt to use summary feeds
I would definitely read ads for full content feeds. You partial posters give me carpal tunnel.
Read an article
Makes sense to me - the beauty of rss is pulling everything into one place - so most of the time I'm going to consume it there.
Makes you question the impression based model of serving / seeling until they can accurately track feeds served eh?
Posted by: Faris | May 25, 2006 at 10:09 PM