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While cigarette makers here are skulking around the airwaves with downplayed creative and public service announcements, Camel is still playing up the old-style sexy/cool/urbanism of lighting up elsewhere in the world. Only issue: Isn't that "Discover more" font/treatment pretty darn close to Discover card? At best, confusing...
Agency: Saatchi&Saatchi, Milan
See more at Ads of the World
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here more camels http://www.coloribus.com/blog/?p=164
Posted by: intel | May 28, 2006 at 08:33 PM