Opodo, an online travel company, promoted their getaways with heat emitting citylights at transit stations. (Note the snow melting away underneath.) As someone who cowered under the CTA-provided heat lamps, waiting for a late train, three stories in the air, in January, I've gotta say - that's one damn compelling ad.
Credit: Leagas Delaney, Hamburg
Found at: Ads of the World
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