Just a little jab at my more accomplished colleagues - a new study covered in AdAge found that MBAs may be a liability for successful marketing. It compared underperforming brands to outperforming brands and found tons of MBAs holed up in the underperforming bunkers.
Sure, the methodology sounds pretty dicey, but, it's fun water cooler conversation anyway.
Need a login, try bugmenot.
Oh, and MBA or not - if you're a PR or retail ad guru and live in Columbus or would be willing to move to the little city, track me down to talk about some new opportunities.
Hi,
The co-founder of Coffee Republic noted that one of the best things going for entrepreneurs is 'cluelessness'. This was at the recently concluded IAA World Congress here in Dubai.
I am blogging about the event on my advetising blog - wanna have a look?
http://farrukh.wordpress.com
Nice avatar you have - it's sweet!
farrukh
copywriter, journalist, blogaholic
Posted by: Farrukh Naeem: copywriter & journalist | March 26, 2006 at 09:03 AM