I love this game -

Ok, I'd normally be the last one to say so - but, Eyewonder nailed this one. Well, ok, the whole integration of the campaign was probably McCann Erickson, but, it's still a great, great viral site and game -

Here's the deal. Staples runs an Easy Button TV spot driving users to the site to play the game. The game has the same theme as the commercial and users can press the Easy Button three times to make the game, well, easier. Still right on message, the campaign integrates even further - all the way to the brick and mortar - by giving online high scorers gift certificates to the store.

Oh, and get this - the game is fun! (Very reminiscent of that great penguin game.)

Via AdBlather

Comments

[cubco]

You are right about some things and wrong about others. Let me clear this up. The commercial was created by McCann along with our broadcast creative team. Staples in house interactive team created the Web site. We also created the game and coded the game too. We also did the Fortune Cookie fun thingy. Eyewonder is a partner for hosting and email execution. However thanks for the review and I will check in on you soon. David Evans, Interactive Design Manager, Staples.