Rush hour foot race

I first saw this on Advertising for Peanuts, but it seems to be all over this week. JWT created a giant soccer ball/car to chase down the streets of Mexico after two enormous shoes (size 540)

Comments vary from incredible to silly to wasteful, but I think it says great things about the agency - imagine how open the table has to be to get an idea like this out there. And, now that I've seen this, I guess I'm surprised that we don't see more of it - surely, there are hundreds of parade float designers just looking to get their work showcased during rush hour.

Comments

[creativecriminal]

I think its brilliant idea!