The Newspaper Association of America's ad are as bad as the Magazine Publishers ads were good.
This is one of those situations where we have to wonder - how is it possible that in an agency talented enough to win a $50 million ad campaign + projects from category leaders like UPS and Miller no one killed this ridiculous concept?
The strategy - if the copy is any indicator - is to make advertisers think of newspapers as a relevant, effective medium to reach smart, affluent buyers - buyers who opt in to not only the print edition, but also Web and email tools. What about any of this creative says that? Carriages? Fish? 1776-era script?
via Adfreak
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