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Agency: Jung von Matt, Germany
Client: DHL
Apparently in shipping, you have to own a color. Which, of course, begs the question, why did the #2 and #3 players select brown and mustard? If you're going to own a color - pick a COLOR.
Although this outdoor has cute elements, it strikes me that a company as truly unique as DHL could differentiate on something a little more powerful than color.
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