For most agencies and clients, email marketing still has a strong hold on interactive communications. In many cases RSS (which some of us rely on daily ... um, hourly) hasn't even really hit the radar.
With email marketing maturing and declining quickly, many savvy marketers are looking to RSS as the next logical opt in communication - and, as a huge proponent, I want to help get the word out.
Here's a great new article on the subject, chock full of plenty of plain-spoken rationale to start to move clients toward adoption. And, below is a super quick primer on just what we're talking about -
Email Morphs Into A Feed: The Progression from Email to RSS Content Distribution & Marketing
RSS [Real Simple Syndication] lets users (also known as people) choose what content they want and where they want to get it. They can look at information when they have the time or desire to do so, rather than planning to get back to yet another message in their crowded inbox.
The most ubiquitous users of RSS are bloggers. But, RSS – or the ability to subscribe to content – can been enabled on most any database-driven Web property.
There are generally three ways to read RSS-enabled content
- Visit the web page
- Use an online new aggregator [Users simply create an account, and then start subscribing to feeds. They can come back to that single portal page at any time and see all the latest updates on the sites they subscribe to]
- Download a reader. [Users also have the option to download a news aggregator, an RSS reader, that delivers the content right to their desktop or inbox. Newsgator, for example, is a popular RSS, which runs in Microsoft Outlook.]
And, with the correct administration, RSS can also be set up to power email – enabling users to subscribe to email updates daily, weekly or monthly.
Many cell phone companies, free email providers and others are also starting to integrate RSS readers in their products.
If you haven't already, click through and read the article.
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