An interesting new series of animated spots from esurance. The design and animation are actually quite distinctive - essential in the relatively flat world of insurance. But, something is still a little off - maybe it's the straight delivery of the VO? If I weren't looking at the screen, I'd swear it was every other insurance spot ... an odd delivery for such visually interesting spots.
One big plus for the campaign overall - the illustration is nicely integrated into the Web site without driving it. Tough to pull off -
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