Marketing professors take note - perhaps the most misguided use of buzz words continues. AT&T's latest is podcasts - yes again, they've selected a term that nets zero results when searching their Web page.
And, in addition to not being something consumers care about (try simple billing, lower prices, bundled service), it's also a technology that is enabled simply by connectivity - AT&T delivers nothing special or differntiable vs. other connectivity providers. They could just as easily say "bad email jokes from your annoying aunt sue delivered." Or Toyota could pick up the campaign and claim "groceries delivered."
This is one of those campaigns that begs the question - what could I have done with that $500 million?
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