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    February 13, 2006


    Another PR Guy

    I'm just another PR guy that's looking for a more meaningful quantification of what we know to be a crucial ingredient to the marketing mix. This is very cool - to say the least. Hopefully,P&G will let us behind the curtain and provide some more detailed insight on the new magic formula. This has the potential to put PR on a rocket ship, because the (enviable) credibility of the medium will finally be paired with some more insightful measurement. In summary, the PR pros are just as happy about this as the marketing directors and brand managers.

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