"Blogging Delivered," Return to Sender

What is more antithetical to actually delivering blogging than delivering the message that you deliver blogging on a billboard?

Campaign objective: Reach 137.8million unique Internet users each month
Campaign reality: Oh, we've reached them. We just didn't say anything about delivering a meaningful, relevant or worthwhile message.

Oh, and for a little extra fun re: what happens when advertising doesn't synch with product, visit ATT.com and search blogging. (Ok, I'll ruin the ending. No documents will be found that meet your search term.)

Cheers to Omnicom Group’s GSD&M and Rodgers Townsend.