Judging from the lace-bottomed leggings, big hoopy earrings and giant sweaters spotted on the tiny, emaciated bodies of marauding teenagers at the nation's malls, I'm guessing there is a vibe of "everything old is new again" in pop culture. After all, if you don't have old school photos of clam bangs, florescent t-shirts and jelly-braceleted arms, how could you suspect just how evil the 80s really were?
So, perhaps it's no surprise that MTV is recycling this boring old "walk into the wrong bar" business to sell their Rhapsody-knockoff: Urge. Really, the S&M clubs and dominatrixes of the world should seek PR council ... not only are they always forcing good kids into bondage in mass media, they also all look like crap.
Camera work is great though. Nice perspectives.
Agency: MTV On Air Promotions