What would you guess is the average age someone first has an online presence?
In North America, Australia and Europe it's 6 months.
This probably isn't a surprise to the 30-somethings reading here. Our friends' and colleagues' blogs, profiles and Twitter feeds are clogged with icky anecdotes, cute photos and other artifcacts of parenting life. What may be a surprise is just how ubiqutous it is. We're not talking "mommy bloggers" here - we're talking parents. Almost all of them.
By 2 years old, 80% of kids can be found online.
Almost 1/4 of parents don't even wait for the birth day - they upload ultrasounds and other scans - creating an online life that predates the real world one.
Baby photos are definitely the addiction point. 70% of moms post them to share with friends and family.
But, some parents are a lot more planful about it. Just under 10% are actually creating email accounts for their babies.
It's an interesting trend because it's about a lot more than just an online baby book. It's the start of a digital dossier - one created for another human.
(Source: Internet Security company AVG, 2010)
(Love to Lies, Damned Lies and Statistics for the find)