Does that mean Americans are taking a longer view?
Almost all the Super Bowl advertisers included a call-to-action to look them up online this year. But since the big game is the one televised event few of us tend to watch with our laptops in hand, how well did those CTAs work?
Hitwise tracked it. Both to see where we took time to click to Sunday night and where we remembered to nav over to the next day. Careerbuilder definitely won out. Disney's very actionable "free night" promotion earned a lot of immediate interest, too. But, mostly I'm happy to report that Denny's big free meal didn't require the further explanation of a web visit.