"Bit.ly and Google both have the same purpose: deliver you to a useful website. That’s it. The difference is that one is performed by search queries (and) the other is initiated by a recommendation."
Social networking has fast been gaining ground on search. For a few days in December it actually beat it. Our wandering curiosity may be being replaced by an appreciation of good curating. After all, why would we dig around for the next great idea, beautiful thing, innovative stain fighter, first date, etc., when those things are being fed to us by our trusted network?
Anderson attributes social’s emerging supremecy to three things:
- Faster news. Think where you went when you last heard office chatter of the latest breaking news (politicians philandering, planes plummenting, people perservering)? I went to Twitter. Most of the news sites are 30 minutes behind. Google just started time-based search. Those gossipy little follows of mine on Twitter always seem to have it first.
- Better filter. You find the best stuff people have read on social; you find everything on search
- Faster innovation. Social developers just seem more responsive to user needs and behaviors