Maybe you put her to work helping connect women with one another and figuring out how the changes in our culture will really change an industry. In an environment where the next big idea can come from anywhere and with the resources to make it all real.
On February 1, I start my new career with two small, entrepreneurial divisions of one of the world’s biggest healthcare agencies: the women-focused Pink Tank group and the innovation-focused IQ lab.
I’m so excited for this. I’ll continue contribute to brand strategy, but I’ll also be going deep on a whole new industry – health – and getting to focus on socializing brands in the interactive space. And, equally importantly, I'll get to work with some amazing people – smart, insightful women (many of whom I’ve known for years) and a savvy bunch of digital junkies who want to figure out what’s coming next.
You want all the details? Here we go-
- The title: Digital Brand Strategist
- The role: Ok, that’s a really long story, but topline: I’ll contribute to brand strategy and insight with a specific focus on socializing brands in the interactive space. I’ll get to develop points of view and methodologies that further Pink Tank’s expertise in women and health. I’ll work with the IQ internal community as a contributor and subject matter expert in social media, helping GSW to crystallize and present its pov and expertise to existing clients and in new business. (That means pitching! AKA: THE adrenaline rush for non-runners.)
- About Pink Tank: Pink Tank is a full-service agency and consultancy for health and wellness brands that want to motivate female influencers, whether they are patients, consumers, caregivers, loved ones, or professionals. The people who work there come from all kinds of different backgrounds – behavioral psychology, patient advocacy, clinical practice, interactive media, gender and cultural studies, and, of course brand strategy, writing, and design.
- About IQ: It’s GSW’s internal lab. Part futurecasting; part commercializing. They drive the “what’s next” thinking about how brands can leverage digital media for new kinds of competitive advantage.
Obviously, this is awesome news for me. But, it’s also good news for you. I’m going to have a lot to figure out really quickly – that means: blog posts!
So, what do you think? Wish me luck?