What do you do with a person who is madly curious about all the newest things, who loves to try to figure out what really motivates people, who is fearless in the face of even the toughest room, and who kind of wants to change the world?
Maybe you put her to work helping connect women with one another and figuring out how the changes in our culture will really change an industry. In an environment where the next big idea can come from anywhere and with the resources to make it all real.
On February 1, I start my new career with two small, entrepreneurial divisions of one of the world’s biggest healthcare agencies: the women-focused Pink Tank group and the innovation-focused IQ lab.
I’m so excited for this. I’ll continue contribute to brand strategy, but I’ll also be going deep on a whole new industry – health – and getting to focus on socializing brands in the interactive space. And, equally importantly, I'll get to work with some amazing people – smart, insightful women (many of whom I’ve known for years) and a savvy bunch of digital junkies who want to figure out what’s coming next.
You want all the details? Here we go-
Maybe you put her to work helping connect women with one another and figuring out how the changes in our culture will really change an industry. In an environment where the next big idea can come from anywhere and with the resources to make it all real.
On February 1, I start my new career with two small, entrepreneurial divisions of one of the world’s biggest healthcare agencies: the women-focused Pink Tank group and the innovation-focused IQ lab.
I’m so excited for this. I’ll continue contribute to brand strategy, but I’ll also be going deep on a whole new industry – health – and getting to focus on socializing brands in the interactive space. And, equally importantly, I'll get to work with some amazing people – smart, insightful women (many of whom I’ve known for years) and a savvy bunch of digital junkies who want to figure out what’s coming next.
You want all the details? Here we go-
- The title: Digital Brand Strategist
- The role: Ok, that’s a really long story, but topline: I’ll contribute to brand strategy and insight with a specific focus on socializing brands in the interactive space. I’ll get to develop points of view and methodologies that further Pink Tank’s expertise in women and health. I’ll work with the IQ internal community as a contributor and subject matter expert in social media, helping GSW to crystallize and present its pov and expertise to existing clients and in new business. (That means pitching! AKA: THE adrenaline rush for non-runners.)
- About Pink Tank: Pink Tank is a full-service agency and consultancy for health and wellness brands that want to motivate female influencers, whether they are patients, consumers, caregivers, loved ones, or professionals. The people who work there come from all kinds of different backgrounds – behavioral psychology, patient advocacy, clinical practice, interactive media, gender and cultural studies, and, of course brand strategy, writing, and design.
- About IQ: It’s GSW’s internal lab. Part futurecasting; part commercializing. They drive the “what’s next” thinking about how brands can leverage digital media for new kinds of competitive advantage.
Obviously, this is awesome news for me. But, it’s also good news for you. I’m going to have a lot to figure out really quickly – that means: blog posts!
So, what do you think? Wish me luck?
Congratulations, Leigh.
Posted by: elijahP | February 12, 2010 at 07:50 PM
Amazing Opportunity, Leigh! You will be wonderful. I can't wait to see what you share next!
Posted by: Kristin | February 05, 2010 at 01:37 PM
Have fun! Looking forward to reading more health related content.
Posted by: Alison | February 02, 2010 at 04:24 PM
Congrats on the new position!
Posted by: Damian Rintelmann | February 02, 2010 at 09:11 AM
Hope to see you there.
Jim J
Posted by: Jim Johnson | January 23, 2010 at 06:30 PM
Congrats!
sounds like a great move!
I have a feeling your future posts will be geared towards the female segment of the consumer/interactive audience though....
might help me with some brands though.....so thank you too!
Posted by: Inspirex | January 22, 2010 at 11:59 AM
Just heard about this today. Congrats on your new position!
Posted by: Kirk Phillips | January 21, 2010 at 08:51 PM
Congrats! I'm looking forward to an uptick in blog posts!
Bob
Posted by: Mktgwithmeaning | January 21, 2010 at 05:12 PM
Congrats and best wishes. Sounds like a great opportunity!
Posted by: John Kiker | January 21, 2010 at 01:14 PM
Congrats! I'm looking forward to reading about your new adventures.
-- Naveen
Posted by: Naveen | January 21, 2010 at 10:51 AM
Congrats. Now my expectations of you are going to rise even higher. Best wishes in this adventure.
Posted by: Mike Brown | January 21, 2010 at 08:25 AM
Congratulations on your new gig!
Posted by: | January 21, 2010 at 01:46 AM
Congratulations! Sounds like and awesome role and I look forward to enjoying reading your blog more than I already do.
Posted by: Danielle Warby | January 21, 2010 at 12:36 AM
Congratulations, Leigh! You will learn, and teach, so much in your new role. Good for you!
Posted by: Marti Bledsoe Post | January 20, 2010 at 09:54 PM
Congratulations! Health, specifically healthcare, needs you...
Posted by: Drew | January 20, 2010 at 08:22 PM