Remember when this blog used to be about advertising? Like all the time?
Today, a break from all the social media preaching for a quick look at two of the best commercial campaigns of the new year: Kaplan and Carnival.
First, let's acknowledge: These are tough products to introduce to new audiences. We all have pretty firm (and final) opinions on online degrees and cruises. They're either for people like us - or a weird choice "other people" make.
In these two decidedly-emotional campaigns, Kaplan and Carnival get us to reconsider what we think we know. They connect with us in ways that inspire camaraderie and delight.
Carnival did it with JOY. A sense of absolute playful fun - shown in moments you wish you were a part of:
Kaplan did it with that uniquely-collegiate sensation of DISCOVERY. A sense of reaching new conclusions, staking new ground, discovering new ways to think about old problems - shown in moments of heady philosophy: