- Deeper sharing
- More relevant conversations
- More personal experiences
Bridging Social and the Store
Mobile technologies will bring social media to physical experiences.
- Scanning any bar code with your cell phone will pull up consumer reviews
- Friends will broadly co-shop using tools as widely varied as wired dressing rooms and interactive mirrors attached to online stores
Polarized, Passionate People
Social media will make it easier and easier for us to self-select into groups filled with “people like us.” Savvy leaders will energize these “microsegments” and create powerful emotional connections.
“Main Street” Customer Service
Consumers will increasingly expect personal, relevant experiences with the brands they choose to do business with. The hallmarks of these experiences will be proactive problem solving and dedicated points of connect — across multiple media.