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    « PRSA: The Biggest Influencers You Don't Know | Main | Auburn University asks about social media - part 1 »

    November 17, 2008

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    Scott - Marketing Waxman

    Great content, as usual, Advergirl. The concept of what is valuable to the company as well as the client (in ad agency parlance) has been a hot topic of conversation in our agency lately. Ultimately, our small group has concluded, as you have, that for something to be valuable to me in business, it needs to solve a problem. The preeminent question then for agencies like ours is what marketing challenges does my client face and can I offer a solution. I believe social media can be that solution for the right client and in many cases the prescribed social media solution isn't the silver bullet, but is one componet of a smart, encompassing marketing strategy.

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