Ok, so when Noah first launched his brand perception project a few weeks ago, I jumped on, tagged some brands, clicked around, wandered off elsewhere...
But now that he's logged over 600,000 tags, I'm obsessed with the browse.
If you're just checking out Brand Tags now, here's the back story:
When you hit the site, you see the name of a brand. All you have to do is type in the first word(s) that come to mind.
Here's Noah's thinking: If you ask a bunch of people what a brand is and make a tag cloud, you should have a pretty accurate look at what the brand represents.
The data is already HUGE. And, really addicting to check out. Especially the smaller print - catching what pesky outlying perceptions are detracting from your brand.
In other shiny new news. Google's collaboration tool is now live and (of course) free to all. Read about it on Faster Future or just go explore. If you work with a nonprofit or head up a community org, make sure to check it out. Great tools for sharing docs, ideas, pics and more among a dispersed group without a lot of setup / maintenance / management.