What I love about business books is the anecdotes. The collections of a gratis illustrations from women who’ve been running the room for 20 years. The totally repeatable, wow I didn’t know that’s how they came up with that ideas. The insiders guides to the coolest trivia your industry has to offer.
Good business books are - quite simply - repeatable. And, particularly if you're new(er) to your career, can help you learn how to speak the shared language of industry and cultural metaphor.
So, I’ve enjoyed flipping through Tsufit's new book: Step into the Spotlight. It’s not exactly the kind of book you would sit down and read cover-to-cover, but more one that you keep handy for right after a painful conference call or one of those incredibly long networking events that seem to stretch as long as an average week. A quick flip will lead you to a little perspective, a fun anecdote or an exercise in figuring out, well, you.
And, all written in the chatty, playful voice of a woman who divides her career among executive coaching, book writing and stand-up comedy.
It’s incredibly reminiscent of what Sark did for everyday creativity. Her scribbly journals and stream-of-consciousness creative guides at once elevate playfulness and introspection, seeking to loose a little wild creativity.
Tsufit may be a bit more buttoned up, but you can quickly see that her message isn’t the words on the page, it’s what she wants to inspire in her reader. A little confident, sassy business savvy that feels like you found it yourself.