This EASY to use a press room:
All in one place. All super easy to navigate.
This FUN to watch a branded video:
AKQA and Cake really fundamentally get it. It being social media and brands. You have to be able to take liberties - with yourself, your culture and your customers. You have to be able to delight and entertain and be completely different than a 30 second spot.
Little escapes the snark of this video from Pot Noodle. A piece that 200,000 people have already watched this month.
This PERSONAL to watch a recruitment video:
When Molly posted this video on Twitter, I had to ask her if it was sanctioned or organic ... the very simple delivery is so brimming with personality and conversation that I couldn't imagine it making it through any agency's self-marketing process.
But, somehow it did.
And, the simplicity of it - from an agency that COULD do anything - might just make it even more compelling.
This SIMPLE to share information:
The posts include verbatims, analysis and a little argument. It's addictive.
This OPTIMISTIC to profile an audience:
After it sat for months on my teetering bedside stack of good intentions, I've finally picked up RenGen and dug in. Definitely my favorite industry book of this year... as much for its optimism as its smarts and illustrative examples.
Martin connects the dots from our creative and intellectual selves to a theory of renaissance that will define a generation.