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    February 28, 2008

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    Comments

    Philip Downer

    Yeah, as much as I hate, who can forget "bum-bum-bum-bump-bummm... I'm lovin' it!" :-)

    DavidGriner

    Red Wig gave us something to talk about, which is more than you can say for most fast-food campaigns. My beef (heh, sorry) was always that the spots just weren't as clever as they were meant to be. They had a recurring and memorable device, but the actual storytelling was pretty bland.

    Nice breakdown of the fast food heavy hitters, though. Personally, I think Wendy's spent years trying to be all things to all people. That's rarely a winning strategy, unless you're Pepsi or Clive Owen.

    Jeremy G

    Red wig was the best they could come up with? Really? I'm no expert in advertising, but what were they thinking? The ads are too deep for the kids to understand, too annoying for the adults and they don't showcase the product enough to satisfy your Calorie Nullifiers. The Arby's commercials (where the Arby logo floats above the heads of the "actors") is nearly as annoying but at least I chuckle a bit...silently, inside...and I don't tell anyone.

    BobG

    One thing to know abut fast foot chains: They can judge whether an ad campaign is successful within days of it hitting the air. And the results of Red Wig were horrible according to reports.

    I liked Red Wig also to an extent, but sometimes I think we are biased as advertising professionals. For most of middle America who buys this stuff, it was probably just too much.

    BobG

    One thing to know abut fast foot chains: They can judge whether an ad campaign is successful within days of it hitting the air. And the results of Red Wig were horrible according to reports.

    I liked Red Wig also to an extent, but sometimes I think we are biased as advertising professionals. For most of middle America who buys this stuff, it was probably just too much.

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