Tweet. Tweet.

    follow me on Twitter

    « Advice for starting out at an advertising agency | Main | Dogears: Good stuff I pre-read for my favorite readers »

    January 18, 2008



    The only "testing" was done inhouse. Still, with 600 people in one company, plus those from Toy and friends of friends of friends, there was some research done to see which one caught on. Several people spent hours roasting a turkey. The real money behind EY didn't come until it officially became the most popular. And then it was a huge PR blitz.


    It wasn't really a test. all 20 sites went live and EY was just the one that caught on the most. "A present from OfficeMax". You should've seen the stuff that Toy presented that didn't get bought. That being said, the success of EY is very different than what's really going on inside.

    Tim Siedell

    Excellent analysis. Thanks for the reality check.

    Verify your Comment

    Previewing your Comment

    This is only a preview. Your comment has not yet been posted.

    Your comment could not be posted. Error type:
    Your comment has been posted. Post another comment

    The letters and numbers you entered did not match the image. Please try again.

    As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

    Having trouble reading this image? View an alternate.


    Post a comment

    Your Information

    (Name and email address are required. Email address will not be displayed with the comment.)


    Your email address:

    Powered by FeedBlitz

    Look for me here, too

    AddThis Social Bookmark Button
    Blog powered by Typepad
    Member since 03/2004