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    « Advice for starting out at an advertising agency | Main | Dogears: Good stuff I pre-read for my favorite readers »

    January 18, 2008

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    Comments

    pk79

    The only "testing" was done inhouse. Still, with 600 people in one company, plus those from Toy and friends of friends of friends, there was some research done to see which one caught on. Several people spent hours roasting a turkey. The real money behind EY didn't come until it officially became the most popular. And then it was a huge PR blitz.

    mikelite

    It wasn't really a test. all 20 sites went live and EY was just the one that caught on the most. "A present from OfficeMax". You should've seen the stuff that Toy presented that didn't get bought. That being said, the success of EY is very different than what's really going on inside.

    Tim Siedell

    Excellent analysis. Thanks for the reality check.

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