Before America's ad writers go on strike from this Web site, I should probably say that I'm kidding about no one reading copy, but, check out this game changing stat of the moment:
8 in 10 Internet users also do some offline activity while online
They shift focus, blur focus, multitask.
Their attention is widely divided from Ugly Betty to the latest Jodi Picoult pageturner to your client's Web site.
Seeing the big numbers is great reminder of just how important the experience is online. Of how important it is to concept the visit upfront, long before copy is written or a pixel is placed.
Check out the details on eMarketer: