Can we maybe just admit a few things to each other here, dear reader? Like, maybe my RSS reader is painfully choked with (quickly staling) kernels of wisdom from bloggers the world-over ... and that by falling off the reading wagon for only a few days (maybe a week), they've run so amok that I will likely have to delete them all and just start over...
Happily, though, I have one less unmet obligation to feel guilty about - as Eric Kintz's recent article 'Why Blog Post Frequency Does Not Matter Anymore' has brilliantly validated my eclectic posting and reading pace.
Which is all to say, if this is old news, I no longer have to apologize for the duplication -
The Macy's holiday TV campaign is absolutely infectious.
- The single narrative that unites the celebrity appearances
- The choice to take the hard road and schedule multiple celebs on the same location, the same day
- The writing that leverages the public personas of the celebs to build their product brands
- The investment in a 60-second brand experience
- The all-out fun of it
- The integration of brands that touch so many ages and lifestyles - creating the effect of something you know and something to discover
I love that a department store invested in it - a strong strategy to move from forgetable 'infrastructure' to flat-out memorable brand in the retail sprint to the holiday.