Excellent Week for Men on the Web: Stella and Guinness launch

While I personally get what Agency Tart is saying about the new Guinness experience site, I've got to step back and think about the target ... which is decidedly not me.

It's a weird technology trick. Looks doable and cool. PLUS, there's a back story worthy of A&E and you can make your own movie without leaving your couch (or wherever you and your computer may be)

So, yeah, DIY showmanship - very manly beer drinking stuff.  And probably an ideal app for the audience.

Elsewhere on the Web, Stella continues to one up Guinness when it comes to relevant, long-lasting, experience marketing. Guinness hung a sign in every bar. Stella put a glass in every hand. Guinness created a cool microsite. Stella revamped their main site to be a sticky, fully engaging, multimedia video game of an experience. Oh, and they told their entire brand story in the context of some of the best gaming graphics on the Web.

So what if I don't get it...

Comments

[kpli]

Hi..just stopping by to say a Happy New Year...interesting post there, and i've bookmarked this blog too...keep up the good job ;)

[adrien]

really great blog!

i linked it on my blogroll.

have a look: http://mastercom.over-blog.com/

all the best

[Alison]

Right, so what do hands have to do with Guiness exactly? As a former bartender and a huge Guiness fan, I'd love to see something that simulates the pouring of Guiness from the tap. It takes a special touch to pour a perfect pint, and only the real pros can pull off that clover trick in the foam. You could simulate that on the Web & give extra points for the clover or other drawings in the foam.

(I don't know that he's a typical man - but as for experience marketing, my husband really enjoyed the new Bob Dylan site.)