A little local flavor today, but the first one will be great for all readers -
TenUnited's controversial CEO Rick Milenthal reached an agreement to sell the agency to a consortium led by direct marketer Stan Rapp. Rapp quickly announced the group's new moniker with the announcement:
Clients around the loop and around the world are happily misreading it as enGOUGE and retelling the stories of their misspent youthful budgets...
In more strategic news, Ologie and Resource have relaunched and added to their sites respectively. Both are great examples of one of the toughest assignments in the industry: the agency Web site
Best of Ologie:
Standard navigation for business clients first visiting the sites. You know, the clients we don suits for as if we're really bankers, too, but then send to our quirky, Flash-based, impossible-to-use Web sites to learn more?
Plus, fun bottom navigation that once turned on has all the experience schtuff that compels longer browsing and a little cool factor.
Best of Resource:
This site has survived many iterations and seems to be on a solid upswing.
Again, the logical and explorative nav choices. Plus, mini case studies for our ROI-driven world.
A solid, unified brand experience throughout.