... or otherwise displaced.
Apparently post-factory worker, post-knowledge worker, Digitas is planning to offshore the whole personalization of advertising business...
The plan is to build a global digital ad network that uses offshore labor to create thousands of versions of ads. Then, using data about consumers and computer algorithms, the network will decide which advertising message to show at which moment to every person who turns on a computer, cellphone or — eventually — a television. Read the article.
And, here we'll be with our college degrees and pithy headlines and clever storyboards trying to get real jobs. I blame Armano. Yeah, yeah, I know he's moved on to Critical Mass, but, come on, this has him written all over it... Logic + Emotion. Riiiiiight. We should have known to get suspicious when he started using the P-word.
Time to get serious about the 401ks, friends.